Tuesday 28 October 2014

SUCCESSFUL SOCIAL MEDIA MARKETING

LOCATED

Rebekah Radrice social media best practice

Social Media in Libraries

Libraries use social media to engage their customers, promote events, books, tools, services, opening hours and general information.

Facebook is an online social networking service. Libraries create a profile for other users to like to then view their status updates, exchange messages, view phots and receive notifications when others contribute to their page.

The Geelong West Library has a Facebook page which references the Geelong Library Facebook page.

https://www.facebook.com/pages/Geelong-West-Library/128516333867076

Twitter is an online social networking service that libraries to communicate to the users “tweets” that are short 140 character messages.

The Geelong Library uses twitter, it is one tool they are using to keep customers up to date with the status of the construction of their new library.

https://twitter.com/geelonglibrary

Pinterest is a web and mobile application that allows libraries to visual discover, collect, share and store pictures. Libraries can create boards for their users to view and share.

Yarra Plenty Regional Library uses Printest to visually share information. They sort their pin boards in Dewey order.

http://www.pinterest.com/yarraplenty/

The National Library participates in a variety of social media. Each network has their own particular uses.

http://www.nla.gov.au/social-media

IS YOUR LIBRARY READY FOR A SOCIAL MEDIA LIBRARIAN?

C.CHOI

Faculty Liaison Librarian, The University of Sydney Library, <crystal.choi@sydney.edu.au>

ABSTRACT

Imagine a time when social media becomes an integral part of life. In fact, there‟s no need to
imagine anymore, as Facebook and Twitter use soars beyond the combined total of 900
million users. Social media is now mainstream. Many businesses, cultural organisations and
other institutions are leveraging social media to achieve their strategic goals. While many
libraries already have a social media presence via Facebook and Twitter, how are libraries
considering social media as part of their core communication and engagement strategies?
How are libraries preparing their staff to communicate and engage professionally using social
media through the inclusion of social media in library strategic plans? In short, how are
libraries future-planning for the inclusion of formal social media roles in their institutions?
It‟s time to start answering these questions and to put forward the case for formal recognition
of social media duties and the creation of specialist social media librarian roles. A review of
the literature across library and non-library sectors will investigate the current social media
environment relating to strategy, communication and engagement. In addition, the outcomes
from a survey of library and information professionals and paraprofessionals on Social Media
Roles in Australian Libraries data will be discussed. This will highlight current practice in
social media strategy, communication and engagement. A range of pathways will be
explored for libraries entering this exciting yet challenging space, and for those interested in
creating the new library positions of the future.